Messaging Acceptable Use Policy

Sender model

Release Ledger may send messages through Vivus-controlled provider accounts and shared provider reputation, including email and messaging infrastructure. You are responsible for the fan audience, message instructions, message content, recipient lists, consent records, and campaign settings you provide or approve.

Consent and list quality

You may only message people who have lawfully agreed to receive the specific channel and type of message.

• Do not upload, import, buy, rent, scrape, or use third-party lists without valid permission.
• Keep records showing when, where, and how each recipient consented.
• Do not message recipients who opted out, unsubscribed, withdrew consent, or asked not to be contacted.
• Use separate consent for each channel when required, including email, SMS, WhatsApp, and marketing pixels.
• Do not conceal your identity, impersonate another sender, or use misleading headers, subjects, links, or calls to action.

Required message practices

• Marketing messages must identify the artist or organization on whose behalf they are sent.
• Email marketing must include a working unsubscribe path and any legally required sender contact information.
• SMS messages must honor STOP and similar opt-out instructions, include required carrier disclosures where applicable, and only be sent through approved campaigns or sender numbers.
• WhatsApp and other chat-channel messages must follow applicable template, opt-in, and platform policy rules.
• Messages must be accurate, lawful, non-deceptive, and appropriate for the recipient audience.

Prohibited use

You may not use Release Ledger messaging to send or facilitate:

• Spam, unsolicited bulk messages, harassment, threats, or abusive content.
• Fraud, phishing, malware, deceptive contests, fake ticketing, or misleading fundraising.
• Illegal goods or services, hate or discriminatory content, sexually exploitative content, or content directed to minors in violation of law.
• High-risk regulated offers, including financial, medical, legal, political, or gambling claims, unless Vivus has approved the exact use in writing.
• Content or list practices that violate carrier, email-provider, app-store, social-platform, or messaging-provider rules.

Enforcement

Vivus may review, throttle, suspend, reject, or disable messaging activity when needed to protect recipients, provider reputation, shared infrastructure, or legal compliance. We may require additional consent evidence, campaign registration details, sender identity information, or corrective action before messages are sent or resumed.